Twenty Somethings ?
August 23, 2010
A great article appeared in this weekend's NY Times Magazine regarding Gen Y - twenty-somethings.
Read the entire story here or download it here.
Some insights from the article are below. Marketers beware - serving this market will be more difficult than ever.
"The 20s are a black box, and there is a lot of churning in there. One-third of people in their 20s move to a new residence every year. Forty percent move back home with their parents at least once. They go through an average of seven jobs in their 20s, more job changes than in any other stretch. Two-thirds spend at least some time living with a romantic partner without being married. And marriage occurs later than ever. The median age at first marriage in the early 1970s, when the baby boomers were young, was 21 for women and 23 for men; by 2009 it had climbed to 26 for women and 28 for men, five years in a little more than a generation."
Read the entire story here or download it here.
Some insights from the article are below. Marketers beware - serving this market will be more difficult than ever.
"The 20s are a black box, and there is a lot of churning in there. One-third of people in their 20s move to a new residence every year. Forty percent move back home with their parents at least once. They go through an average of seven jobs in their 20s, more job changes than in any other stretch. Two-thirds spend at least some time living with a romantic partner without being married. And marriage occurs later than ever. The median age at first marriage in the early 1970s, when the baby boomers were young, was 21 for women and 23 for men; by 2009 it had climbed to 26 for women and 28 for men, five years in a little more than a generation."
Posted by Admin Admin. Posted In : Trends & Society
John Fees is an entrepreneur, strategic marketing executive and business leader in the fields of affinity, collegiate and partnership marketing. During the course of his career, John has founded and led successful companies specializing in youth marketing and media, affinity and partnership marketing and financial services.
Just this weekend, the Boston Globe wrote about "the number of schools in the region...