Today's New York Times has a great article - posted below regarding a new model for starting companies. I am not sure it is a new model or a reminder of adapting to customer focused feedback. My view is that the real theme captured by the thinking below is to "fail fast". Which means, most entrepreneurs have a great hypothesis for creating a business - they identify a problem, they have a solution and they choose a medium and price to deliver it at. The challenge is not to over design t... Continue reading ...
John Fees is an entrepreneur, strategic marketing executive and business leader in the fields of affinity, collegiate and partnership marketing. During the course of his career, John has founded and led successful companies specializing in strategic marketing and media, affinity, partnership marketing and financial services.
Currently, he serves as the co-founder and CEO of NGI Group that also operates Sallie Mae Insurance Services.
