A great article appeared in this weekend's NY Times Magazine regarding Gen Y - twenty-somethings.
Read the entire story
here or download it
here.Some insights from the article are below. Marketers beware - serving this market will be more difficult than ever.
"The 20s are a black box, and there is a lot of churning in there.
One-third of people in their 20s move to a new residence every year.
Forty percent move back home with their parents at least once. They go
through an average of seven ...
Continue reading ...
John Fees is an entrepreneur, strategic marketing executive and business leader in the fields of affinity, collegiate and partnership marketing. During the course of his career, John has founded and led successful companies specializing in strategic marketing and media, affinity, partnership marketing and financial services.
Currently, he serves as the co-founder and CEO of NGI Group that also operates Sallie Mae Insurance Services.
